Then click “Tool and Settings” and select “Keyword Planner”. To access the tool, go to Google Ads and register for a new account. Google keyword planner is free to use for Google Ads customers. ![]() The second tool you can use to find the target keywords of any website is Google Keyword Planner. It’s a report I use almost daily to find new keyword ideas to target with new content. This is the most helpful report when doing an SEO competitor analysis. You can click on each page separately and see the exact keywords they are using. This report shows you the pages that bring organic traffic to their website. If your competitors rank for many keywords, a good way to see which keywords work best for them is to use the “Pages” report. For example, you can use the TOP 10 filter to show only keywords that your competitors are ranking in the top 10 positions of Google. You can use the filters on top to narrow down the keyword list. Scroll down to the “Top Keywords” section and click the “View All Keywords” button. Once you identify your main competitors, return to “Organic Research” and enter their domain in the search box. You can click the “View all Competitors” button to get a detailed list of all domains competing with you on Google. To see your competitors, look for the section labeled “Main Organic Competitors”. When you click Search, you’ll notice that Semrush gives you a lot of information related to how the particular domain is performing on Google Search. Once your account is ready, go to Organic Research and enter the domain name you want to analyze. ![]() This will give you enough time to research your competitors. The first free tool you can use to analyze your competitors is Semrush Organic Research.Ĭlick this link to go to Semrush and register for a 14-Day Trial account. If the domains have a high number of common keywords they are ranking for in Google’s top 20 organic search results, they could be considered competitors.ĭon’t worry if this is confusing we’ll see some real examples below to understand this better. The second way is to use a tool that will create an automated list of your competitive domains based on the number of keywords of each domain and the number of the domains’ common keywords. The websites appearing in the top positions (excluding big brands) will likely be your competitors.Īfter we do a detailed keyword analysis (that’s the steps below), you’ll be able to decide if they are your direct competitors or not.
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